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Hey - I'm Yotam, 21, from Ramat Hasharon. About six months ago I decided I wanted to fix the uncertainty and hesitation that comes with buying clothes online. That eventually led me to found DressApp: a startup built to answer the two questions that stop people on a product page:

1. Does this item actually suit me?
2. What size should I take, and how will it look on me?

We answer both by showing how each size sits on the shopper, with a realistic virtual try-on of the item on their body - one of the strongest in the market, if I do say so myself.

How it started

I'm currently a career soldier, and long days don't leave much time for one of my favorite rituals: shopping for clothes. So like a lot of people in Israel, I got pulled into online shopping - and was surprised by how much of the process is guesswork and crossed fingers. Hard to trust those guesses when you're spending real money, and honestly I have zero energy for the returns circus.

To deal with it, I built myself a Chrome extension that showed how each size would sit on me and visualized the item in the size I chose on my own body. It was a lifesaver. No more stress the second I hit a product page. I could decide with confidence, the clothes arrived the way I expected, and I lived happily ever after.

Then I thought - why keep that to myself? Why not put it inside fashion stores so their customers get the same peace of mind? That's how DressApp was born.

My goal is to kill the hesitation on the product page and let shoppers decide with a clear picture of how the garment looks on them and which size to order. That confidence is also one of the biggest reasons people abandon carts in fashion. Better trust means more purchases over time, fewer returns, and less money burned on reverse logistics.

After a long stretch of building and polishing, I'm happy to say we've started integrating with a handful of selected fashion stores - to ship the capability in their shops, gather feedback, and keep improving the product.